ANTILLES - MARTINIQUE - CHROMO POSTER "RHUM... - Lot 27 - Eric Caudron

ANTILLES - MARTINIQUE - CHROMO POSTER "RHUM ST JAMES". Marseille-Paris, Moullot printing house, circa 1895. Advertising card of the Saint-James distillery in Martinique. Chromolithography. Formerly mounted on cardboard. Around 1845 Paulin Lambert, a wine and liquor merchant in Marseille, introduced rum from the West Indies to the French market. He became one of the biggest importers of this brandy distilled from the syrups, called molasses, which were the residues of sugar production. Thirty years later, he took his two sons Ernest and Eugene as collaborators, and in 1882 or 1884 he registered the trademark Rhum des Plantations Saint James at the Commercial Court of Marseilles, and the following year he started to market the product. At that time he had offices and stores in Saint Pierre in Martinique, in Marseille, the headquarters of his business, and in Bordeaux and Paris, which were branches. (Source Archives Nationales d'Outre-Mer). 70 x 53 cm. Condition C/D (stains and some foxing, some missing feet, as is).